The 138th China Import and Export Fair (Canton Fair)

Runhai Steel Shines at the 138th Canton Fair, Deepening Global Footprint in Building Materials Market

The 138th Canton Fair: The Premier Platform for Global Trade

From October 15th to 19th, 2025, the 138th China Import and Export Fair (Canton Fair) was successfully held in Guangzhou, Guangdong Province. As a landmark event in China's foreign trade sector, the Canton Fair has a long history since its inception in the spring of 1957. Held twice a year (spring and autumn), the fair is jointly hosted by the Ministry of Commerce of the People's Republic of China and the People's Government of Guangdong Province, and organized by the China Foreign Trade Centre.

The fair is hailed as "the longest-running, largest-scale, and most comprehensive international trade fair in China's history." Its breadth of exhibits, the number of buyers and their countries of origin are unparalleled among similar fairs, resulting in significant trade achievements and a high reputation. It has earned the titles of "China's No. 1 Fair," "China's Foreign Trade Barometer," and "Weathervane." This year's participants mainly came from Southeast Asia, Africa, and the Middle East, including Vietnam, the Philippines, Thailand, Jordan, Qatar, Algeria, South Africa, Egypt, Kenya, and Tanzania. Buyers also came from Europe and other parts of North and South America, forming a diversified customer network spanning multiple regions.

Runhai Steel Exhibition Highlights: High-Quality Products and Proactive Participation

At this year's Canton Fair, Runhai Steel focused on the core needs of the building materials sector, showcasing its strengths. The company displayed a range of high-quality products, including stainless steel, carbon steel, galvanized color-coated steel, hot-rolled coils and rebar, seamless and welded steel pipes, etc. All products have obtained ISO9001 quality management system certification and CE certification, strictly adhering to international industry standards. Leveraging its dual advantages of "quality compliance and customized solutions," Runhai Steel's exhibits attracted numerous buyers, becoming a popular highlight of the exhibition area. To deepen cooperation and connections, the company adopted a two-pronged strategy: actively reaching out to potential new customers while specifically inviting long-term clients for face-to-face exchanges. Through in-depth communication, Runhai Steel not only accurately understood the needs and expectations of both new and existing customers but also further consolidated stable customer relationships—laying a solid foundation for achieving long-term cooperation.

Post-Exhibition Outlook: Expanding Global Influence

The 138th Canton Fair provided Runhai Steel with a crucial international platform, enabling the company to further expand its brand awareness overseas. In addition to increased visibility, the fair laid a solid foundation for Runhai Steel to continuously cultivate the global building materials market and establish a stable international cooperation network with numerous companies possessing advantages in products, markets, and services. Looking ahead, Runhai Steel reaffirmed its commitment to customer needs. The company will continue to optimize its products and services, aiming to demonstrate the strength and responsibility of Chinese metal enterprises in the global market.